Tag Archives: Victorinox

Victorinox I.N.O.X: 130th Anniversary Celebration

Andrew Wolff Marnie Chua – Brand Manager, Victorinox Swiss Army  Ivan Yao – Managing Director, Lucerne Alexander Bennouna – CEO Victorinox Swiss Army 	Axel Wenger – International Sales Manager, Asia Pacific 	Emerson Yao – Managing Director, Lucerne 	John Spainhour 	Marc Nelson

Andrew Wolff
Marnie Chua – Brand Manager, Victorinox Swiss Army
Ivan Yao – Managing Director, Lucerne
Alexander Bennouna – CEO Victorinox Swiss Army
Axel Wenger – International Sales Manager, Asia Pacific
Emerson Yao – Managing Director, Lucerne
John Spainhour
Marc Nelson

Celebrating the 130th anniversary of its parent company in style, Victorinox Swiss Army launches a watch of sharp, versatile design that is so strong it defies your imagination. Victorinox Swiss Army has created I.N.O.X, a new watch that pays tribute to the history and industrial know-how of the brand by showcasing the values that have made it famous: authenticity, strength, quality, expertise, and Swiss design.

Marnie Chua, Andrew Wolff, Alexander Bennouna, and John Spainhour

Marnie Chua, Andrew Wolff, Alexander Bennouna, and John Spainhour

The name I.N.O.X. comes from the French word for stainless steel, the solid, durable, and corrosion-resistant material that Victorinox adopted more than 50 years before it became the norm in the Swiss watch industry. Marking a shared link between cutlery and watches, I.N.O.X. is as iconic as the Original Swiss Army Knife. A concentrate of Victorinox’s DNA, it represents nothing less than the very quintessence of the brand.

Victorinox I.N.O.X. Watch Launch

Victorinox I.N.O.X. Watch Launch

Victorinox I.N.O.X. Watch Display

Victorinox I.N.O.X. Watch Display

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Victorinox I.N.O.X. Watch Launch

Victorinox I.N.O.X. Watch Launch

An exceptional celebration requires an exceptional watch. I.N.O.X. watch demonstrates a level of robustness never before achieved in watchmaking. Designed to withstand unusual stress, it has passed with flying colors a ruthless battery of 130 strength tests. Beyond the standard certification tests of the Swiss watch industry, a series of new tests was developed specifically for I.N.O.X. watch. They reflect Victorinox Swiss Army’s passion for pushing boundaries and imposing new rules on resistance. Its robustness is incomparable to any other — an I.N.O.X. timepiece can resist eight tons of compression under a hydraulic press, and can resist being driven over by a truck of 25 tons or a military tank weighing up to 64 tons. Moreover, it can also withstand temperature shocks from -57 degrees to +71 degrees Celsius, set to a standard set by the US Army for the manufacture of missiles. Nothing comparable exists in the world of watchmaking. The I.N.O.X watch can also take on glacial cold; the watch will function non-stop and without complaint, even when frozen in an ice cube for 168 hours. Neither does it have a fear of heights; the I.N.O.X. watch can weather extreme conditions at a stratospheric altitude of 21,300 meters, which is twice the height at which airlines fly. It can also withstand a fall of 10 meters onto a smooth concrete surface, the approximate equivalent of a drop from a three-floor building.

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Victorinox I.N.O.X. Watch Launch

Victorinox I.N.O.X. Watch Launch

Victorinox I.N.O.X. Watch Launch

Victorinox I.N.O.X. Watch Launch

Victorinox I.N.O.X. Watch Launch

Victorinox I.N.O.X. Watch Launch

Victorinox I.N.O.X. Watch Launch

Victorinox I.N.O.X. Watch Launch

Given its extreme robustness, one would expect the I.N.O.X. watch to look like a bunker. Its elegance, however, is evident at first glance. The refined design of the 43 mm stainless steel case is enhanced by a skillfully polished hexagonal bezel. The case is made with a scratch-resistant sapphire crystal with triple anti-reflection treatment, and is water resistant to 200 meters. Available in three colors such as black, khaki, and navy blue, the I.N.O.X. watch can be further personalized with a bumper. An inventive new accessory in the watchmaking world, this removable protector in silicone and nylon lets you change the watch’s look to match your mood. Whether it’s the office, a mountain, a busy morning, or a leisurely evening, nothing beats the I.N.O.X. watch for versatility: it can be worn anywhere, anytime.

Marnie Chua – Brand Manager of Victorinox Swiss Army with Andrew Wolff and John Spainhour

Marnie Chua – Brand Manager of Victorinox Swiss Army with Andrew Wolff and John Spainhour

Emerson Yao, Marc Nelson and Ivan Yao

Emerson Yao, Marc Nelson and Ivan Yao

Alexander Bennouna – CEO Victorinox Swiss Army

Alexander Bennouna – CEO Victorinox Swiss Army

Marnie Chua – Brand Manager, Victorinox Swiss Army Alexander Bennouna – CEO Victorinox Swiss Army  Axel Wenger – International Sales Manager, Asia Pacific

Marnie Chua – Brand Manager, Victorinox Swiss Army
Alexander Bennouna – CEO Victorinox Swiss Army
Axel Wenger – International Sales Manager, Asia Pacific

Marnie Chua Brand Manager, Victorinox Swiss Army; Marc Nelson and Alexander Bennouna, CEO Victorinox Swiss Army

Marnie Chua Brand Manager, Victorinox Swiss Army; Marc Nelson and Alexander Bennouna, CEO Victorinox Swiss Army

This is the same thought that celebrities Marc Nelson, Andrew Wolff, and John Spainhour have with regard to the I.N.O.X. watch. Leading such busy and adrenaline-fueled lives, these three “friends of the brand” exemplify the qualities of the I.N.O.X. watch. Marc, an adventurer who dares to brave the outdoors, Andrew, who shows tenacity on the rugby field, and John, who courageously was a marine for several years, all find a companion in the watch. These three men capture the spirit of what it means to be strong, fearless, and passionate. With I.N.O.X. watch, they are free to scale the heights, to be fierce on the field, and to be brave in the face of duty. Although the watch’s primary functions are telling the time and date, its robustness, craftsmanship and style, make it the rightful heir of the famous Swiss Army Knife, and thus these three men’s perfect companion for life.

XOXO,

Fashion Ate The Lawyer

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Victorinox Swiss Army Watch is available at SM Megamall Boutique, Century City Mall Boutique, Lucerne, Elemento, Chronos, Wrist Pod, Swiss Gear, L Timestudio, SM Department Stores and Robinson’s Department Stores. 

 

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OCTOBER MUST GO: The Off Price Show

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THE OFF PRICE SHOW

WORLD TRADE CENTER TENT
PASAY CITY
OCTOBER 18-20, 2013
10:00 AM – 10:00 PM

 

If you’ve missed the previous ones, then  you’re late at the party!

The Off-Price Show brings a whole new retail concept showcasing premium lifestyle brands at off-price discounts (50% – 80% off!).
You don’t need to trek to high-end stores to get your brand favorite as global lifestyle brands converge in one show in this 3-day must-see shopping event.

Brands available on sale:

JOCKEY, PACSAFE, REEBOOK, VICTORINOX, CALCEI, DIADORA, IKEA, PUMA, HEAD, ROCKPORT, HAPPY FEET, ELLESSE, PULL & BEAR, CROCS, ZOGGS, UMBRO, BICYCLE, UNITED COLORS OF BENETTON, VNC, MELISSA, H&M, DIGITAL WALKER, FJ, HANG TEN, SUGAR FREE SHOES, PARKER, MARES, SAUCONY, SKECHERS, TITLEIST and a lot more!!!.

Cosmetics:

Revlon, Rimmel, Wet ‘n Wild, Maybelline and L’oreal.

Perfumes:

Lacoste, Ralph Lauren, Clinique, Bulgari, Victoria Secret, Aspen, Burberry, Calvin Klein, Davidoff, Dolce & Gabbana,
Elizabeth Arden, Giorgio Armani, Hugo Boss, Kenneth Cole, Kenzo, Lanvin, Perry Ellis, Salvatore Ferragamo, United Colors of Benetton.

Like The Off Price Show on Facebook

See you again guys! 🙂

XOXO,

Fashion Ate The Lawyer

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Swiss Brand Victorinox Launches Exclusive Loyalty Card

Victorinox Launch IMG_4161 fashionAtetheLawyer

Keeping it Klasse
Victorinox hosts a posh cocktail party and launches an exclusive loyalty card.

Dating back to 1884, Victorinox is a Swiss heritage brand that has proved its unparalleled claim for superior product innovation through its cutting-edge selection of Swiss knives, time pieces, apparel, travel gear, cutlery, and fragrances.

An ultimate and global provider of sophisticated and reliable lifestyle products, Victorinox has undeniably brought pride and utmost recognition to its homeland. Primarily, the brand has constantly exhibited high-grade craftsmanship, top-notch quality, and state-of-the-art innovation – all of which are distinct marks of the Swiss culture.

With a full intent to re-introduce itself to its highly-discerning market, the world’s most beloved and iconic Swiss brand, Victorinox, celebrated yet another milestone by hosting “Klasse,” a chic and stylish evening gathering held last August 14 at Oz Bar at the Holiday Inn – a meaningful gathering which was also in line with the recent Swiss National day celebrations.

Victorinox Show 1Victorinox Launch IMG_4202 fashionAtetheLawyer fashionAtetheLawyer

models in General and Victorinox Ensemble

In the country, Victorinox is a brand patronized by those who value premium craftsmanship and the highest of quality, along with elegance and sophistication. That is to say that it attracts those with discriminating standards and refined tastes.

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models in General and Victorinox Ensemble

It was no surprise that among the guests who flocked to the sophisticated evening gathering were the city’s crème de la crème, including corporate bigwigs, most sought-after celebrities, and today’s most influential personalities from the media.

Victorinox Show 1Victorinox Launch IMG_4202 fashionAtetheLawyer2 fashionAtetheLawyer

models in General and Victorinox Ensemble

Victorinox Launch IMG_4187 fashionAtetheLawyer

Jimmy Thai, President and CEO Primer Group of Companies

As the night escalated, the attention of guests was redirected to the main program wherein Victorinox introduced itself with a toast followed by a few words from Primer Group of Companies’ AVP, Darwin Banez, by welcoming the esteemed guests with a toast. The event’s guest of honor, Swiss ambassador Ivo Sieber graced the event and shared kind words about the longstanding and amicable relations between our countries

Finally, highlighting the program was the launch of the Victorinox Klasse card, a loyalty card that entitles its members to receive various perks and privileges. Among these perks are (1) an invitation to private selling events and exclusive Victorinox events such as product launches and parties, (2) a 20 percent discount on one’s birthday month, (3) quarterly privileges with partner establishments, and (4) promotions exclusive to the card holder.

Victorinox Launch IMG_4192 fashionAtetheLawyer

As the night’s special guest, Ambassador Sieber was called on to the stage once again to be dubbed as the Klasse card’s first honorary member. Soon, cards were distributed to the guests as well.

Victorinox Launch IMG_4221 fashionAtetheLawyer

Swiss Ambassador Ivo Sieber

Victorinox Launch IMG_4208 fashionAtetheLawyer

Victorinox Launch IMG_4185 fashionAtetheLawyer

Shen Jarlega and Carvey Sam

Capping off the night’s safe fete was an exciting raffle which allowed a few lucky guests to take home some of Victorinox’s most iconic products. Among the prizes raffled off were the Victorinox Swiss Army Knife Explorer, a Victorinox Swiss Army Original, a Victorinox Swiss Army Victoria, a Victorinox Swiss Army Night Vision, and a Victorinox Werks Professional business case. The event’s hotel sponsor, Holiday Inn, also gave away GCs applicable for use in their in-house restaurants.

Victorinox Launch IMG_4163 fashionAtetheLawyer

Victorinox Launch IMG_4162 fashionAtetheLawyer

Victorinox is a brand that has its roots entwined I history, however, its constant strife for innovation and excellence has led to its inimitable reputation for producing superior lifestyle products – a mark that brings to its country and one that is embraces by the whole world to this very day.

XOXO,
Fashion Ate The Lawyer

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