self | Fashion Ate The Lawyer

INTRODUCING DR.MARTENS AW/13 CAMPAIGN
WHAT DO YOU STAND FOR?

Throughout Dr. Martens history, the brand has been adopted and subverted by countless rebellious characters,
subcultures and tribes. Dr. Martens wearers bring the shoes and boots to life, and should be recognized. These
are the people who stand out from the crowd in their own unique way and for many, their journey of selfexpression
has always been accompanied by a pair of Dr. Martens.

ShairaLuna

Dr. Martens A/W-13 campaign celebrates free-thinking individuals; from the first timers to those who have been with
us forever. The campaign represents people of different ages, backgrounds, occupations and personalities who all
have one thing in common – they wear Dr. Martens boots and shoes with pride and passion, an empowering mark of
something worth standing for.

THE #STANDFORSOMETHING MULTIMEDIA EXHIBIT SEPTEMBER 27 2013 FRIDAY

The exhibit represents the campaign in its most organic and truthful form. As artists showcase what they stand for
through their art, guests can do the same by writing what THEY stand for on the canvas floor, dip their docs in the dirt
area and stomp away in their Docs. The #STANDFORSOMETHING campaign is raw, truthful, unique and won’t stand for
bullshit. The Dr. Martens team presents the exhibit area as directly to the point as possible, no perfect cookie-cutter
exposition.