Victorinox I.N.O.X: 130th Anniversary Celebration

Andrew Wolff
Marnie Chua – Brand Manager, Victorinox Swiss Army
Ivan Yao – Managing Director, Lucerne
Alexander Bennouna – CEO Victorinox Swiss Army
Axel Wenger – International Sales Manager, Asia Pacific
Emerson Yao – Managing Director, Lucerne
John Spainhour
Marc Nelson

Celebrating the 130th anniversary of its parent company in style, Victorinox Swiss Army launches a watch of sharp, versatile design that is so strong it defies your imagination. Victorinox Swiss Army has created I.N.O.X, a new watch that pays tribute to the history and industrial know-how of the brand by showcasing the values that have made it famous: authenticity, strength, quality, expertise, and Swiss design.

Marnie Chua, Andrew Wolff, Alexander Bennouna, and John Spainhour

The name I.N.O.X. comes from the French word for stainless steel, the solid, durable, and corrosion-resistant material that Victorinox adopted more than 50 years before it became the norm in the Swiss watch industry. Marking a shared link between cutlery and watches, I.N.O.X. is as iconic as the Original Swiss Army Knife. A concentrate of Victorinox’s DNA, it represents nothing less than the very quintessence of the brand.

Victorinox I.N.O.X. Watch Launch

Victorinox I.N.O.X. Watch Display

Victorinox I.N.O.X. Watch Launch

An exceptional celebration requires an exceptional watch. I.N.O.X. watch demonstrates a level of robustness never before achieved in watchmaking. Designed to withstand unusual stress, it has passed with flying colors a ruthless battery of 130 strength tests. Beyond the standard certification tests of the Swiss watch industry, a series of new tests was developed specifically for I.N.O.X. watch. They reflect Victorinox Swiss Army’s passion for pushing boundaries and imposing new rules on resistance. Its robustness is incomparable to any other — an I.N.O.X. timepiece can resist eight tons of compression under a hydraulic press, and can resist being driven over by a truck of 25 tons or a military tank weighing up to 64 tons. Moreover, it can also withstand temperature shocks from -57 degrees to +71 degrees Celsius, set to a standard set by the US Army for the manufacture of missiles. Nothing comparable exists in the world of watchmaking. The I.N.O.X watch can also take on glacial cold; the watch will function non-stop and without complaint, even when frozen in an ice cube for 168 hours. Neither does it have a fear of heights; the I.N.O.X. watch can weather extreme conditions at a stratospheric altitude of 21,300 meters, which is twice the height at which airlines fly. It can also withstand a fall of 10 meters onto a smooth concrete surface, the approximate equivalent of a drop from a three-floor building.

Victorinox I.N.O.X. Watch Launch

Victorinox I.N.O.X. Watch Launch

Victorinox I.N.O.X. Watch Launch

Victorinox I.N.O.X. Watch Launch

Given its extreme robustness, one would expect the I.N.O.X. watch to look like a bunker. Its elegance, however, is evident at first glance. The refined design of the 43 mm stainless steel case is enhanced by a skillfully polished hexagonal bezel. The case is made with a scratch-resistant sapphire crystal with triple anti-reflection treatment, and is water resistant to 200 meters. Available in three colors such as black, khaki, and navy blue, the I.N.O.X. watch can be further personalized with a bumper. An inventive new accessory in the watchmaking world, this removable protector in silicone and nylon lets you change the watch’s look to match your mood. Whether it’s the office, a mountain, a busy morning, or a leisurely evening, nothing beats the I.N.O.X. watch for versatility: it can be worn anywhere, anytime.

Marnie Chua – Brand Manager of Victorinox Swiss Army with Andrew Wolff and John Spainhour

Emerson Yao, Marc Nelson and Ivan Yao

Alexander Bennouna – CEO Victorinox Swiss Army

Marnie Chua – Brand Manager, Victorinox Swiss Army
Alexander Bennouna – CEO Victorinox Swiss Army
Axel Wenger – International Sales Manager, Asia Pacific

Marnie Chua Brand Manager, Victorinox Swiss Army; Marc Nelson and Alexander Bennouna, CEO Victorinox Swiss Army

This is the same thought that celebrities Marc Nelson, Andrew Wolff, and John Spainhour have with regard to the I.N.O.X. watch. Leading such busy and adrenaline-fueled lives, these three “friends of the brand” exemplify the qualities of the I.N.O.X. watch. Marc, an adventurer who dares to brave the outdoors, Andrew, who shows tenacity on the rugby field, and John, who courageously was a marine for several years, all find a companion in the watch. These three men capture the spirit of what it means to be strong, fearless, and passionate. With I.N.O.X. watch, they are free to scale the heights, to be fierce on the field, and to be brave in the face of duty. Although the watch’s primary functions are telling the time and date, its robustness, craftsmanship and style, make it the rightful heir of the famous Swiss Army Knife, and thus these three men’s perfect “companion for life.”

XOXO,

Fashion Ate The Lawyer

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Victorinox Swiss Army Watch is available at SM Megamall Boutique, Century City Mall Boutique, Lucerne, Elemento, Chronos, Wrist Pod, Swiss Gear, L Timestudio, SM Department Stores and Robinson’s Department Stores. 

 

Marc Coblen Launches The Breast Cancer Awareness Campaign with the Pink Ribbon Watch

Ann Puno, Liezl Martinez & Patty Betita wearing the Marc Coblen

Filipinos are very active when it comes to supporting a good cause and with October fast approaching, everyone is preparing for the Breast Cancer Awareness Month. During October, there are usually fun-runs, concerts, charity auctions, and medical missions to help facilitate check-ups and treatments for women who have breast cancer.

Though there are several means for people to help, there is still a lot of work that needs to be done in the Philippines. According to the Philippine Cancer Society, a staggering percentage of Filipinas have a difficult time paying for their treatment, while others are too nervous to continue with theirs. In fact, some Filipinas prefer to ignore the importance of an annual breast check-up and refuse to seek treatment once diagnosed with breast cancer. The Philippine Cancer Society espouses that there is a lack of awareness, access to treatment, but more importantly, the basic knowledge that breast cancer is curable.

This is where Marc Coblen, a Dutch brand created by Jordy Cobelens, the same founder of the well-known timepiece TW Steel, comes in to create a change – and a fashionable one at that. Echoing the mantra, “it’s time to change,” Marc Coblen urges women to take a proactive stance against breast cancer and change their mindset about what it is and how to overcome it. In line with the Breast Cancer Awareness program, Marc Coblen has collaborated with the Philippine Cancer Society’s Best Dressed Women of the Philippines and Lucerne, to create a special edition watch called the “Pink Ribbon Watch.” A generous portion of the proceeds of all Pink Ribbon Watch sales will be donated to the efforts and activities of the Philippine Cancer Society in providing consultation and treatment to women with breast cancer all over the country.

The Pink Ribbon Watch showcases a 48mm pink Mother of Pearl face with a small Swarovski encrusted pink ribbon. The watch is encased in a Rose Gold finish steel case with pink baguette Swarovski crystals on its interchangeable bezel and uses a pink silicon interchangeable strap with a rose gold clasp.

The special edition Marc Coblen Pink Ribbon Watch is exclusive to MASTERCARD and will retail at Php 15,000. In light of the partnership, all purchases will entitle the card holder with a white leather strap and a rose gold finish bezel inside a beautiful white leather watch box.

Breast cancer survivors like Patty Betita, Ann Puno, and Liezl Martinez, have stepped up and embraced Marc Coblen’s campaign. They epitomize the several women out there who were diagnosed with breast cancer, but emerged victorious. With all of these strong and beautiful women, they share that the best way to combat cancer is to have the right attitude.

“Breast cancer at its earliest stage is curable,” Patty said, “That’s why it’s important for women to have themselves checked and have their annual mammograms and sonograms because if you detect it early, there’s a 98% chance of survival.” She shared that when she first found out that she had breast cancer, she was in shock. It was one of those things, she said, that you didn’t think could happen to you. “Once you are diagnosed with breast cancer, you are faced with your own mortality,” Patty said. But she found strength in her family, friends, and her unwavering faith in God. She emphasized that it has to be a conscious decision to fight the disease, and to make an educated lifestyle change. “For every cancer survivor, everyday you wake up is a new day,” she said, “Be hopeful, have faith, and you’ll be okay.”

For Liezl, she stressed the importance of finding ways to cope. “There are a lot of support groups out there, if you’re interested in joining,” Liezl said. For her, though, she wasn’t comfortable with being open about it in the beginning. It varies with each person, but she encouraged women to listen to their inner voice and find strength in their lives, whether it be in their family, or their friends. Although she had a chance to go to another country to seek treatments, she sought to undergo treatments in the Philippines instead. “Part of my recovery is to have my family and friends near me,” she said, “I think that’s really important.”

Ann Puno shared these sentiments, and also said that more often than not, overcoming cancer is also in the mind. “The most important thing is to be positive,” she said, “Cancer cells feed on negative feelings.” Ann kept herself strong through the power of prayers, and by surrounding herself with the people she loved most. At times, what also kept her going was the knowledge that other people were praying for her to recover, too.

Patty, Liezl, and Ann, all emphasize the importance of early detection. They also said that above anything else, women should start effecting changes in their lives. Even if a woman is at the pink of health today, these three women advise that it’s always best to still keep annual check-ups on their list of priorities.

“I think that it’s truly time to change,” Ann said, “It’s time to change the way we look at cancer, and we have to stop being fearful in getting check-ups because they mean so much to a cancer patient.” These women have beat down cancer, and urge other women to help each other and build a supportive community. For them, it’s all about recognizing the time to change – and that the best time to do so, is now.

XOXO,

Fashion Ate The Lawyer

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(Photos by: Dens Fabro)

Marc Coblen’s local retail partner in the Philippines, Lucerne, will handle the sale of the Pink Ribbon Watch in all Marc Coblen points-of- sales, namely: Marc Coblen Pop-up store at Century City Mall, Lucerne Shangri-La, Swissgear (Greenbelt 1 & SM Cebu) and Wristpod (Megamall, Clark, Rockwell)

MSGM ADV Fall 2014 Celebrates Unconditional Love

MSGM ADV Fall 2014

MSGM ADV Fall 2014

MSGM ADV Fall 2014

MSGM ADV Fall 2014

MSGM ADV Fall 2014

MSGM ADV Fall 2014

Celebrate unconditional love in all genders.

Love and beauty is everywhere as Massimo Giorgetti is proud to present the new MSGM ADV Fall/Winter 2014 with models marianooont & dominikbaur and AntoninaPetkovic & Foxy1Kate.

 

XOXO,

Fashion Ate The Lawyer

Volcanoes Become Flawless’ Newest Men

Andrew Wolff, Gareth Holgate, Harry Morris and Chris Everingham of the National Rugby Team join forces, not to tackle enemies in the field, but the ones that haunt every man (and woman) almost every single day—skin problems.

Men take center stage this June as Flawless introduces the newest faces to join their esteemed roster of celebrity endorsers—Andrew Wolff, Gareth Holgate, Harry Morris and Chris Everingham of the National Rugby Team.

Donning formal wear with pops of Flawless’ signature pink tones, the four athletes appear together for the famed skincare clinic’s newest campaign, Real Men Do Care. Aimed at helping break the long-standing idea that guys don’t need and seek the same kind of care that women do, the new men of Flawless say they are very proud to have been chosen to champion the promotion of self care among members of their gender.

 

Andrew Wolff for Flawless’ Real Men Do Care campaign (Photo from Flawless)

 A flawless guy should not just take care of his inside with a healthy diet but take care of his aesthetic look.  And a flawless guy shouldn’t be ashamed to be a little bit vain, it’s taking care of himself, be proud of it. – Andrew Wolff

 

Chris Everingham for Flawless’ Real Men Do Care campaign. (Photo from Flawless)

 

Gareth Holgate for Flawless’ Real Men Do Care campaign
(Photo from Flawless)

Harry Morris for Flawless’ Real Men Do Care campaign
(Photo from Flawless)

 

A flawless guy means a guy who embodied physical, spiritual, emotional- the whole package basically. Somebody who feels good inside and out. – Harry Morris

 

“Everyone needs to look presentable,” shares Wolff. “Regardless of what you do, whether you’re an athlete, a doctor or a businessman, we all want to look our best in any situation; we all need that, especially if we want to excel in something. Knowing that you look good, gives you confidence, and that’s what we’re trying to say here. It’s OK for us men to want to get that confidence by feeling good about ourselves.”

 

 

Real Men Who Care

When asked as to why the four were picked to endorse Flawless, Rubby Sy, the brand’s CEO says,

“Aside from their natural good looks and macho appeal, what most people don’t know is that these guys, individually, all head efforts to improve the lives of their fellowmen.”

“Harry, for one, is a marine biologist. He not only studies but helps protect marine life in the country. Chris, on the other hand, promotes healthy living through proper eating and exercise while Gaz and Andrew are both very active on helping underprivileged kids learn rugby and doing other charity work.”

having fun at the shoot (BTS Photos from Ehrran Montoya)

Real Men. Real Problems.

Much like women, men face various skin concerns. Large pores, oiliness, uneven skin tone, acne, dark marks and scars—these are just some of the problems that guys deal with; which are more pronounced among Filipinos due mainly to the Philippines’ warm climate.

Flawless understands this all too well, that’s why the beauty chain, dubbed as the country’s preferred clinic for face, body and medical aesthetic services, continually creates products and services that are meant to help everyone achieve the most beautiful expression themselves. From facials treatments done in a guaranteed hygienic setting by well-trained medical staff, to specially-formulated homecare products like soaps, toners, moisturizers and sunscreens, Flawless offers safe, medically-sound and proven-effective solutions for both men and women of any age and skin type.

 

 

XOXO,

Fashion Ate The Lawyer

 

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This June, Flawless is making it easier for you to get into its culture of empowered beauty with its Back 4 More promo. Enjoy up to 50% more sessions with service packages purchased this month. For more information, visit www.flawless.com.ph or follow their Facebook, Twitter and Instagram accounts.

MEGA Most Beautiful 2014

 

This years MEGA 10 Most Beautiful is the celebration of beauty deep within beauty. Its the beauty that everyone can appreciate, not just the physical beauty but the beauty in excellence in every way a true woman should be. In talent, in influence and in existence.

MEGA Most Beautiful 2014

Co-presented by Watson’s and L’Oreal Paris, MEGA toasted this year’s 10 Most Beautiful women at Republiq Super Club. Led by the magazine’s 2014 May cover girl actress Andi Eigenmann, the theme was unconventional pretty. Others who made the list were singer Radha Tinsay, Asia’s Next Top Model Cycle 2 finalists Jodilly Pendre and Katarina Rodriguez; actress Mercedes Cabral, photographer Shaira Luna, designer Charina Sarte, singer Abby Asistio, model Sanya Smith, and multi-hyphenate Martine Cajucom. As Republiq filled to near capacity, the program started Watson’s Hair Affiar Show, featuring the works of some of the country’s top hair stylists: duo Jude Hippolito and Rose Velasco, Karina Mantolino, Louis Phillip Kee, and Nikki Bacay.

MEGA Most Beautiful and May 2014 Cover : Andi Eigenmann

MEGA Most Beautiful 2014: Shaira Luna

MEGA Most Beautiful 2014: Charina Sarte

MEGA Most Beautiful 2014: Jodilly Pendre

MEGA Most Beautiful 2014: Sanya Smith

MEGA Most Beautiful 2014: Katarina Rodriguez

MEGA Most Beautiful 2014: Abby Asistio

MEGA Most Beautiful 2014: Radha Tinsay

 

Watsons Hair Affair

how about the taken Tiff and the single Jessa?

Drop it guys, is this true youre all complicated? 🙂

Hanging Knit Single Kacci and over-print complicated Jen!

Mega’s Lotte

Zalora’s Andrea Bautista and Shen Jarlega

with Shen, Andrea and Kacci

with Mike Carandang, Head of TV100

Models wearing Jian Lasala

beautifully taken, they are my epitome of beauty and elegance

Laced up complicated Happy with the single whitees

giveway to the takens Tatum and Peewee

bob single Austeen

Gorg taken Fennel

Complicated Arvie

Waist up taken Andrea

satin matched complicated(?) Shen

 

 DJ Yoshi came on the decks and sums up the night! people started dancing like everyone was watching. After all, it didn’t matter if you wore black or white or didn’t fit the mold—it was night to celebrate beauty, in all shape and form.

MEGA Magazine’s 10 Most Beautiful would like to thank its co-presentors Watsons and L’Oreal Paris; major sponsors Metro Dental and Bio Oil as well as Figlia an Ysabel’s Daughter.  

XOXO,

Fashion Ate The Lawyer

REXONA DO MORE AWARDS 2013

CONGRATULATIONS REXONA #DOMORE AWARDS

The country is in need now of people who can do more, for other people to inspire and be moved, to help and give, to encourage and be the light.

After the Yolanda crisis, I commend everyone for  everyone is a hero even in their own little way.

And to the Rexona Philippines Team together with Bridges PR that brought the Do More Awards to existence, congratulations!

The night was so inspiring, very timely that the country needs them, the people who are really working for the betterment of the country and of the Filipino here and abroad in their ways. And vey timely that they need inspiration especially our brothers that are Yolanda Victims, even if they didnt know who are these people or the event itself because they dont have the resources right now, I know that in the hearts of the public, they reached them.

Here to introduce to you the people who the public voted for from October 24 to November 24. Public votes made up to 40% of each nominee’s final score. The panel’s vote made up 60% of the total score. Congratulations to the winners of the #DoMoreAwards!

 

Mar Corazo, GM of Rexona PH

The exhibit of the finalist

Bb. Pilinas and Miss Universe 3rd Runne up Ariella Arida with Bea Santiago and Other Binibinis

Mar Corazo with Bianca Gonzalez

 

If these people does break the boundaries of their comfort zones to help, why not us. lets use the social media power to conquer and change the world. Cheers to the betterment!

 

XOXO,

Fashion Ate The Lawyer

 

The LOOK of STYLE AWARDS 2013

A partnership between Inquirer Lifestyle, the British
Council, and LOOK Magazine, the LOOK Of Style Awards welcomes Star World as co-presenter of the annual nationwide design competition that helped jump-start the careers of Pablo Cabahug (2010), Geof Gonzales (2011), and Roland Alzaté (2012).

GEOFF GONZALES

ROLAND ALZATE

‘GROWN BY LEAPS AND BOUNDS’

“Since its inception in 2010, the LOOK of Style Awards has grown by leaps and bounds,” says Ana Tan, program and PR manager, British Council. “Every year, there is evidence of how the partnership between the British Council, LOOK Magazine, and the Philippine Daily Inquirer has not only showcased talent from both the Philippines and the UK but has contributed to the growth and support for the Philippine fashion industry.”

“It’s always exciting to discover new talent and to contribute to the career development of the next generation’s designers,” adds LOOK Magazine editor- in-chief Carmencita S. Sioson. “This year, LOOK and Inquirer Lifestyle, under the auspices of the British Council, and with Star World as co-presenter, continue to support emerging designers not only in the field of fashion design, but also of accessories design. As we hope to create a significant impact on the fashion industry, we’ve made LOOK of Style Awards 2013 even more exciting with leading industry professionals as our finalists’ mentors.”

For this year’s chosen theme, Pinoy Goes Global, finalists must present the new generation’s take on Filipiniana veering away from the traditional and make use of local fabrics and sewing techniques that will show their design’s potential for mainstream fashion.

9 finalists in the apparel category and 12 finalists in the accessories category were selected from successful go-sees in Davao, Cebu, and Manila.

APPAREL FINALISTS- SEPH BAGASO, YVES CAMINGUE, REI ESCARIO,JAGGY GLARINO, JIAN LASALA, PORFI MEDINA, WINDEL MIRA, RENAN PACSON, and TZARDY TOMBO

WINDEL MIRA

JAGGY GLARINO

JAGGY GLARINO

SEPH BAGASAO

YVES CAMINGUE

 

JIAN LASALA

REI ESCARIO

THANK YOU FROM THE PHILIPPINES and THE FILIPINO PEOPLE

 

BE STRONG YOU ARE A FILIPINO…

Its been days since I stopped blogging (my personal decision) because of what happened here in the Philippines cause by the typhoon (haiyan) Yolanda, it really breaks my heart seeing our brothers and sisters in grieved of both the loss and survival.

Upon the relief operation and donations I would like to extend my deepest gratitude and grateful heart to everyone, to say THANK YOU.

For the people of the Philippines who gave their non stop effort, THANK YOU.

For the people in other countries, our brothers who are unconditionally help us in supplying reliefs and donations, THANK YOU.

For the online community, bloggers and everyone who has an online media account who keeps on updating everyone using their personal accounts to relay the news even reliefs, THANK YOU.

To all, we are one in this fight!
If we can be like this everyday in our life, we can build a better place for our children, we can set a good example to the youth and most especially build our nation good.

Again, THANK YOU VERY MUCH, WE WILL NEVER FORGET.

XOXO,
Fashion Ate The Lawyer

TRENDING NOW: The MEG Victory Party

I AM Meg Trending Victory Party!

MEG went all out fun as the fashion and lifestyle brand recently threw a victory party in Republiq Super Club last October 8, 2013 that celebrated 3 big achievements – another big and fab issue for MEG magazine styling a double cover with the beautiful actress Shaina Magdayao and I Am Meg TV host Maxene Magalona; I Am Meg TV Season 2 trending for three consecutive weeks, and; the new bold look of the ultimate website for bold, young women – iammeg.ph.

Digital Product Manager Erben Therese

Meg Publisher Dan Mejia

I Am Meg TV Season 1 winner Julz Savard righteously hosted the event, en epitome of a true MEG girl. One Mega Group publisher Dan Mejia supplied the night’s welcoming remarks quickly followed by One Mega Group’s Digital Product Manager Erben Pilapil introducing the new look of iammeg.ph and how the site is now fully social and interactive.

Meg Deputy Editor Wyatt Caraway Ong

Maxene Magalona

Of course the event wouldn’t be complete without acknowledging the magazine, crafted by Deputy Editor Wyatt Ong who shared her experience creating the issue. MEG has led the lives of young Filipinas into a better and more fun lifestyle, and for the October issue it’s Shaina Magdayao and Maxene Magalona for a double cover treat. Maxene, who was there to be acknowledged, talked about her MEG magazine experience and how proud she was growing up with the glossy since her cover 11 years ago. Similarly, 10 years and 4 covers later, Shaina surely showed everyone how she started from being a MEG baby to growing up to be a MEG lady!

TV100 Head Michael Carandang on stage

Under the helm of TV100 head Michael Carandang, I Am Meg TV, now on its 2nd season is stronger than ever as the first 3 episodes trended on social media and generated a milestone in viewership rating.

The Zombettes

MEG started the second part of the program with the powerful girl DJ duo The Zombettes with hot DJ supermodels Sanya Smith and Ornusa Cadness on deck. The event couldn’t have been more fun with the MEG team and I Am Meg ladies joining the energetic crowd dancing the night away, being the bold, young women that they all are.

I Am Meg girls with the TV100 team

I Am Meg ladies interviewing Jing Monis

Black Light Photo Wall

I Am Meg ladies interviewing Saab Magalona

Ornusa Cadness and Sanya Smith

I AM Meg Aen interviews Fashion Ate The Lawyer

href=”https://miguelalomajan.wordpress.com/wp-content/uploads/2013/10/sophie-menor-and-fashion-designer-jeffrey-rogador.jpg”> Sophie Menor and Fashion Designer Jeffrey Rogador[/caption]

One Mega Group VP for Sales and Marketing Archie Carrasco with Meg Publisher Dan Mejia

One Mega Groups Gerard Escay with Stylist/Blogger Carvey Sam and Zalora Head Stylist Shen Jarlega

Interview Team 3: Ron, Niccolo and Arvie

Ice Martinez of TV5, Tricia of Bridges, Mark Bumgarner and Ailene CO of Ivanka Trump

I AM Meg girls who interviewed us 🙂

Models Ron, Miguel and Nikita

Rock sport Julz Savard

Pat, Carvey, Shen, Melissa and Angel

Maxene and Saab Magalona

MEG would like to thank their sponsors: Lay Bare Waxing Salon, Himalaya Herbals, Systema Tooth and Gum Care, Oilily, Kojie San, Etude House, and the official venue partner Republiq Club.

Catch I Am Meg Season 2 with hosts Maxene Magalona and Julz Savard on ETC every Saturday at 7pm, with replays every Sunday at 10am.

XOXO,
Fashion Ate The Lawyer

What Do You Stand For?

INTRODUCING DR.MARTENS AW/13 CAMPAIGN
WHAT DO YOU STAND FOR?

Throughout Dr. Martens history, the brand has been adopted and subverted by countless rebellious characters,
subcultures and tribes. Dr. Martens wearers bring the shoes and boots to life, and should be recognized. These
are the people who stand out from the crowd in their own unique way and for many, their journey of selfexpression
has always been accompanied by a pair of Dr. Martens.

ShairaLuna

Dr. Martens A/W-13 campaign celebrates free-thinking individuals; from the first timers to those who have been with
us forever. The campaign represents people of different ages, backgrounds, occupations and personalities who all
have one thing in common – they wear Dr. Martens boots and shoes with pride and passion, an empowering mark of
something worth standing for.

THE #STANDFORSOMETHING MULTIMEDIA EXHIBIT SEPTEMBER 27 2013 FRIDAY

The exhibit represents the campaign in its most organic and truthful form. As artists showcase what they stand for
through their art, guests can do the same by writing what THEY stand for on the canvas floor, dip their docs in the dirt
area and stomp away in their Docs. The #STANDFORSOMETHING campaign is raw, truthful, unique and won’t stand for
bullshit. The Dr. Martens team presents the exhibit area as directly to the point as possible, no perfect cookie-cutter
exposition.

YoungStar Arthur Tan

DMs Cookies!

MAC MakeupArtist Anton Patdu, Stylists Jeff Galang and Carvey Sam

with DMs Marketing Head Nina Defensor

“The greatest person you could ever meet is yourself.”

As a Fashion Photographer and a blogger, I stand for loving yourself first.

It is not narcissism, it is appreciating, discovering and knowing your true self’s strengths and weaknesses to freely bring out the best in you.

What do you stand for?

XOXO,
Fashion Ate The Lawyer