A Trip Down Memory Lane with RediscoverReese’s Throwback Fair
MANILA, Philippines – August 2, 2014 – Global chocolate brand Reese’s Peanut Butter Cups invaded SM Mall of Asia Music Hall with its signature orange color on August 2 with its “Rediscover Reese’s Throwback Fair”. Mall goers and Reese’s fans enjoyed the various Reese’s themed fair game booths, fun activities and mini-concert.
A trip down memory lane revealed the rich history of the perfect combination of chocolate and peanut butter. Everyone enjoyed learning fascinating trivia about the Reese’s brand through six fascinating Reese’s brand themed fair booths. Take the Reese’s game challenged attendees to complete a word task by jumping as high as they can to get the Reese’s logo. Reese’s Re-word Mash, an all-time favorite Word Mash game, challenged the consumers to mix and match words to discover a secret message.
A fair won’t be complete without a ball-throwing booth, and Reese’s version, Knock Out a Reese’s Cup, became one of the instant favorites. People who went to the Reese’s Shoot that Cup booth got a chance to immerse themselves in the tantalizing sweet and salty flavor of Reese’s Peanut Butter Cup.
Where there’s a fair, there’s always a Pop the Balloon booth. Kids and parents enjoyed popping Reese’s themed balloons at the Reese’s Pop A Nut Bar while learning the key ingredients of Reese’s. One of the most popular booths was the Reese’s Trick Art where people snapped photos of themselves with the oversized Reese’s Peanut Butter Cup and Reese’s Nut Bar. After the attendees completed the Reese’s trail each of them got free Reese’s brand gift packs and special merchandise.
Fans also had the opportunity to try Reese’s infused offerings from Mrs. Fields Cookies and other vendors. Through the Reese’s Happy Hour and fun activity trail, lucky attendees took home packs of Reese’s Peanut Butter Cups and Nut Bars.
Self-confessed Reese’s lovers like celebrity stylist and showbiz royalty Alyanna Martinez, Air Asia Volleyball Team athlete Melissa Gohing, local pro-surfer Luke Landrigan, top blogger David Guison and top beauty blogger and model Kelly Misa and Philippine Azkals Hottie Phil Younghusband attended the fair to indulge their love of the chocolate brand and to interact with fellow Reese’s fans.
To complement indulgent addiction for Reese’s Peanut Butter Cups, top local bands Itchyworms and Never The Strangers regaled guests with their biggest hits, capping off the fun and unforgettable fair that made everyone rediscover the perfect combination of chocolate and peanut butter cups.
Reese’s Peanut Butter Cups, created and named after Harry Burnette Reese, is a chocolate coated peanut butter snack coated in rich milk chocolate. In the Philippines, it comes in two-cup and one-cup packs.
Reese’s Nut Bar is the latest offering of the brand for consumers who are always on the go. The chocolate bar is infused with creamy peanut center, topped with richcaramel and loaded with whole roasted peanuts, all coated in chocolate.
Reese’s Peanut Butter Cups and Reese’s Nut Bar will be available in all leading supermarkets and convenience stores nationwide beginning August 2014. Two-cup 34g version and Reese’s Nut Bar are priced at PhP 35 (Suggested Retail Price), while one-cup 17g is PhP 19.
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About The Hershey Company
The Hershey Company (NYSE: HSY), headquartered in Hershey, Pa., is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Hershey has approximately 13,000 employees around the world who work every day to deliver delicious, quality products. The company, which has more than 80 brands around the world that drive over $7.1 billion in annual revenues, includes such iconic brand names as Hershey’s, Reese’s, Hershey’s Kisses, Jolly Rancher and Ice Breakers. Hershey is focused on growing its presence in key international markets while continuing to build its competitive advantage in North America. Additionally, Hershey is poised to expand its portfolio into categories beyond confectionery, finding new ways to bring goodness to people everywhere.
At Hershey, goodness has always been about more than delicious products. For 120 years, Hershey has been committed to good business by operating fairly, ethically and sustainably to make a positive impact on society. This means contributing to a better life for its employees, consumers, communities, and, ultimately, creating a bright future for children in need. This commitment is exemplified by Milton Hershey School, established in 1909 by the company’s founder and administered by Hershey Trust Company. The children who attend the school receive education, housing, and medical care — thriving as direct beneficiaries of The Hershey Company’s success.